Allardyce’s Firefighter Sam job offers Everton fans too little spark | Daniel Taylor

Everton’s football has remained lumpen since it became clear they were free of relegation danger and supporters are hardly being unreasonable wanting more

In happier times for Sam Allardyce, back in the days when he was managing Bolton Wanderers and not carrying the same baggage that now weighs him down, he wanted some advice about the best way to deal with the media if, as he confidently assumed, his career in football management was going to continue on its upward trajectory.

The man he asked was Alastair Campbell and the trick, according to Labour’s spin doctor, was to see the difficult questions coming in advance, be prepared with a diversion tactic and, if necessary, veer off on a tangent rather than providing a direct answer.

Continue reading...

from Football | The Guardian https://ift.tt/2vXgd27