A blend of nostalgia and the new spirit surrounding England’s World Cup campaign has made Baddiel and Skinner’s hit ubiquitous once more
It’s coming home. Three simple words but yet so much more. Twenty-two years after it was first written, the refrain to Three Lions is once again being sung lustily. You can hear it from the stadiums in Russia whenever England are playing, or at home in pubs and those weird human pens they call “fan zones”. It is being shared between people as a greeting, daubed in dust on the back of white vans, posted in group chats and, naturally, turned into a meme. It’s back and it’s everywhere, but why?
When David Baddiel and Frank Skinner, of the TV show Fantasy Football, sat down with Ian Broudie of the Lightning Seeds to record a song for Euro 96, they were indulging in an act of guerrilla marketing. The official theme song was “We’re in this Together” by Simply Red. But despite boasting Alan Shearer in the video and Hugh Masekela on guest vocals (the song had a distinctly Afro-pop vibe), Mick Hucknall’s effort only reached No 11 in the charts.
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